Senior Editor: App Product Strategy (Contract)

Lonely Planet are currently hiring for a Senior Editor: App Product Strategy to join their team.

About The Role:

*This role requires a hybrid schedule and can either be based in our Dublin, Ireland or NYC Office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

Fixed-Term Contract: Sept/Nov 2025 – Nov 2026

Lonely Planet, a leading travel media company, is seeking an Senior Editor, App Product Strategy to support the launch of its new app. This is a 1-year contract role ideal for someone passionate about travel and experience in digital publishing or product.

Reporting to the Editorial Director, the Senior Editor, App Product Strategy will serve as a key cross-functional partner, working closely with editorial, product, and business teams. The ideal candidate will have a strong background in editorial content, along with a proven ability to shape and execute editorial strategies in digital environments. Candidates should also possess excellent technical skills, including an understanding of content management systems and digital products.

What You’ll Do:

• Shape and execute the content strategy for the Lonely Planet app. This will require working closely with Senior Content Leadership and
• Product stakeholders to ensure the strategy and content align with brand standards and business goals.
• Manage the editorial calendar for the app product, overseeing resources for content creation and delivery while setting and meeting deadlines.
• Oversee the editorial process, including proofreading, fact-checking, and ensuring accuracy and consistency in content.
• Update, creating and implementing process documentation and onboarding materials for our in-house and freelance team. Identify areas for improvement in documentation and processes and implement changes as needed.
• Develop expertise in our CMS and using that to train internal staff and freelancers. Working closely with our CMS development team, participating in spring planning meetings and coordinating with project managers to implement CMS improvements.
• Manage freelancers, including but not limited to: scheduling, tracking performance, assigning tasks, budget tracking, PO management and invoice approval.

What We’re Looking For:

• Experience in content creation, editing, and publishing, preferably in a lifestyle space. This should include a strong understanding of content strategy, editorial principles and best practices.
• An understanding of design and photography, particularly how to package content in a visually impactful way.
• Previous experience in a product environment, including proficiency with content management systems. Experience using Contentful is highly desired.
• Excellent project management and organizational skills.
• Strong interpersonal skills and adeptness in communicating effectively with technical and editorial teams.
• High adaptability and capacity to excel within a fast-evolving environment.

How To Apply:

Kindly submit your resume along with a detailed cover letter. If you have prior experience working with a lifestyle app, we are eager to learn about your contribution.

Compensation:

Ireland Compensation Range: €85,000 – €90,000 p.a.

Benefits & Perks:

• Private Medical Insurance scheme
• Pension scheme with employer match of 5%
• Group Life & Permanent Health Insurance
• Mental Health Benefits

About Lonely Planet:

We believe that travel is for everyone. It helps us learn about ourselves and the world around us. Our goal is to help more people from more backgrounds experience the joy of exploration. Because we believe this builds a kinder, more inclusive, more open-minded world. Like you, travel is in our DNA. At Lonely Planet, we believe travel opens the door to the greatest, most unforgettable experiences life can offer. And we have learned that the best travel is about putting yourself out there, about leaving behind the everyday, about immersing yourself, rather than just seeing the sights. As travellers, you’re on a journey, and at Lonely Planet, we’re on one, too. Over the last two years, travel has transformed. We’re thinking deeply not just about how we travel but why we travel and how to best serve travellers on their journey – and we approach our 50th year with a passion and commitment to helping others do it, too.